CupIt™ Splashes Into the Market: A New Pool Game Taking Summer Fun to the Next Level

The season for backyard barbecues, beach weekends, and splash-filled pool days just got a whole lot more exciting with the launch of CupIt™, a fresh new pool game that’s quickly becoming the must-have summer staple for adults and families alike. Designed for floaters, lake lovers, beach goers, pool play, and anyone who enjoys friendly competition under the sun, CupIt™ blends simple rules, engaging gameplay, and social interaction into a fun experience that’s easy to pick up — but hard to put down.

From the moment CupIt™ hit the market, consumer response has been overwhelmingly enthusiastic. Early adopters have shared glowing praise for the game’s ability to bring people together, spark laughter, and elevate outdoor gatherings. Whether played casually by the water’s edge or competitively among friends, CupIt™ has carved a niche as a go-to pool and beach activity that turns ordinary afternoons into memorable moments. If you’re curious or want to check it out for yourself, you can visit the official CupIt™ website at playcupit.com to learn more and order your own set.

Why CupIt™ Has Resonated With Players

The buzz around CupIt™ isn’t just about having another toy in the pool — it’s about the experience. Players highlight that:

• The game is inclusive, easy to learn, and fun for all ages
• It adds friendly competition to social gatherings
• It travels easily to lakes, pools, and beach trips

These qualities have helped CupIt™ stand out in a crowded outdoor games market, sparking word-of-mouth excitement that’s fueled its rapid adoption among enthusiastic users.

From Idea to Splash: The Journey Behind CupIt™

Behind every successful product is a story of innovation, iteration, and execution — and CupIt™ is no different. The team behind this vibrant pool game partnered with Denver Product Design to bring their vision to life, tapping into expert support that spans the full product development lifecycle.

As one of the leading companies that build prototypes, Denver Product Design played a pivotal role in helping CupIt™ move from concept to reality. Early in the process, the team turned an initial idea into physical prototypes that could be tested, refined, and optimized for both fun and manufacturability. This phase is critical for validating design decisions and ensuring the game performs exactly as intended in real-world settings.

Once prototypes were validated, Denver Product Design helped guide the product through engineering, tooling, and production planning — ensuring the final product could be manufactured efficiently at scale without losing the playful quality that makes CupIt™ so appealing. Finally, with production underway, the product was ready for its official market introduction.

A Successful Launch and Beyond – with the help of one of the leading companies that build prototypes

The launch of CupIt™ stands as a testament to what thoughtful product development can achieve when creativity meets structured execution. The enthusiastic reception from early buyers signals strong potential for CupIt™ to become a staple in outdoor entertainment for years to come.

If you’re inspired by CupIt™’s journey and want to explore how your own product idea can go from concept to consumer, Denver Product Design has the expertise to help — from prototype development to full market launch.

Check out CupIt™ and join the fun — and if you’re thinking about developing your next big product idea, click here to reach out to Denver Product Design one of the leading companies that build prototypes to see how we can help bring your vision to life.

Exciting Launch: The B-Lax Lacrosse Resistance Band Hits the Market

The wait is over—the B-Lax Lacrosse Resistance Band has officially launched, bringing players of all ages a powerful new way to improve shot strength, accuracy, and confidence. This breakthrough training tool is designed to give lacrosse athletes the edge they need, whether they’re in the backyard, driveway, or at practice.

A Smarter Way to Train Lacrosse

The B-Lax Lacrosse Resistance Band uses resistance band technology to target the muscles and movements that matter most for the game. By strengthening core stability, grip, and upper-body coordination, it helps athletes fire harder shots, maintain better form, and build the muscle memory that translates directly onto the field. Designed for solo use, it’s the perfect solution for players who want to train anywhere, anytime—no wall or partner required.

Train Smarter, Play Stronger

The B-Lax Lacrosse Resistance Band was engineered to elevate every aspect of a player’s performance:

• Build Shot Power & Accuracy – Boost velocity and control by targeting the key shooting muscles through forward and backward resistance reps.
• Strengthen Core & Coordination – Develop balance, stability, and upper-body control, critical for generating explosive power and maintaining form.
• Maximize Grip & Leverage – Master the grip-it/push-pull “Rip-It” technique to fire more accurate, powerful shots with improved stick control.
• Train Anywhere – Perfect for solo workouts.
• For All Ages & Levels – Whether just learning fundamentals or sharpening advanced skills, the B-Lax Lacrosse Resistance Band builds confidence and performance for boys, girls, youth, and adults.

Auell Consulting: Leading Among Prototype Companies in Sports Product Innovation to Deliver the B-Lax Power Up Resistanace Band to Market

Behind every successful product is a team dedicated to turning vision into reality. The B-Lax team partnered with Auell Consulting , a leading product design and engineering consultancy, to bring the B-Lax Lacrosse Resistance Band from initial concept all the way through to a polished market-ready launch.

The collaboration spanned every stage of the development process, including:

• Creative Brainstorming

  Translating a training challenge into a product concept that could deliver real results for lacrosse players.

• Prototyping & Testing

  Developing and refining early models to ensure performance, durability, and usability.

• Logo & Branding Design

  Crafting a distinct identity that connects with athletes and stands out in the market.

• Manufacturing Support

  Creating 2D toleranced drawings, production-ready files, and a complete manufacturing package to ensure a smooth transition into mass production.

By providing hands-on expertise at every step, Auell Consulting demonstrated why it stands out among today’s top prototype companies—turning innovative ideas into products that perform, inspire, and succeed in the marketplace.

A Big Step for Lacrosse Training

The launch of the B-Lax Lacrosse Resistance Band represents more than just a new piece of equipment—it’s a milestone for lacrosse athletes who want to take control of their training. Designed to be lightweight, portable, and highly effective, it helps players at all levels build the strength and technique they need to perform with power and precision.

Available Now

The B-Lax Lacrosse Resistance Band is now available for purchase here. Whether you’re a beginner learning the fundamentals or an advanced athlete sharpening elite-level skills, the B-Lax Lacrosse Resistance Band is here to elevate your game.

Auell Consulting is a product design and engineering firm specializing in taking ideas from concept to commercialization. With expertise in brainstorming, prototyping, testing, and manufacturing support, Auell Consulting helps innovators and businesses turn creative visions into market-ready solutions. Recognized among trusted prototype companies, Auell Consulting provides the technical knowledge and hands-on guidance needed to successfully launch new products across a wide range of industries.  Learn more about Auell Consulting here.

Introducing the Rafter Runner: The Next Evolution in Ceiling Utility and Fire Sprinkler Tenting Installations

In the world of streamlining building management and construction, efficiency and time management are crucial. One of the most tedious tasks during ceiling utility installations, especially when dealing with sprinkler systems, is the need to set up protective barriers, or “tenting,” to safeguard the utilities from freezing and insulation compaction onto the utility. Enter the Rafter Runner, a revolutionary new product designed to streamline the process of ceiling utility and indoor building sprinkler tenting installations. With the Rafter Runner, this task becomes not only faster but far easier, transforming an otherwise cumbersome process into one that saves time, money, and effort for contractors and building professionals.

What is the Rafter Runner?

The Rafter Runner is a cutting-edge system designed specifically to simplify and accelerate the protection of ceiling utilities, including sprinkler systems, by making sprinkler tenting easier and more efficient. In traditional ceiling installations, especially in spaces with intricate or overlapping utility systems, workers often have to use makeshift tenting to protect ceiling utilities from insulation compacting around them. New building codes are starting to require tenting that provides an air space around the utilities, especially fire sprinkler systems, and Rafter Runners effortlessly meet these new building codes.

The Rafter Runner is an innovative solution to these new building codes. It is an adjustable, modular system that covers/tents the ceiling utilities without affecting surrounding areas. This system is designed to fit seamlessly into any ceiling setup, offering quick installation, easy adjustability, and durable protection for delicate equipment and utility lines.

What sets the Rafter Runner apart is its ability to provide flexible and robust coverage without the need for labor-intensive setups. It eliminates the need for multiple steps in traditional tenting, reducing time spent on installation and improving overall project efficiency. This ultimately translates into efficient code compliance, fewer delays, reduced labor costs, and enhanced project timelines.

Where the Rafter Runner is Used

The beauty of the Rafter Runner lies in its simplicity and flexibility. It is built with durable materials that can withstand the pressures and demands of residential, commercial, and industrial environments. Rafter Runners are highly adjustable, meaning they can be customized to fit any ceiling layout or sprinkler design. Whether working in a single family home, a commercial office space, or large apartment complexes, the Rafter Runner adapts to a wide range of configurations, offering a one-size-fits-all solution for sprinkler and utility tenting.

Furthermore, its quick setup process reduce installation time significantly. No longer do workers have to spend valuable time manually constructing and adjusting makeshift barriers— the Rafter Runner takes care of the task in a fraction of the time.

The Role of Auell Consulting a Product Design Consulting Firm

A pivotal factor in the development and successful launch of the Rafter Runner was the involvement of Auell Consulting, a strategic product design consulting firm known for its expertise in product development, design optimization, and market entry strategies. Auell Consulting’s extensive product development and engineering experience allowed them to guide the product from product sketches to market launch.

Auell Consulting’s team of engineers worked closely with the Rafter Runner team, offering expert advice on how to enhance the product’s performance and usability. Their design input helped streamline the product’s functionality, ensuring it was both practical and efficient for a wide range of uses.

Market Impact

Since its launch, the Rafter Runner has quickly gained traction among contractors, construction firms, and building professionals. Feedback from users has been overwhelmingly positive, with many praising the product’s ease of use, time-saving capabilities, and durability. The Rafter Runner’s ability to reduce the complexity of ceiling utility installations has made it a game-changer in the industry, particularly in fast-paced construction projects where time and efficiency are paramount.

To learn more about their product visit their website here.

Conclusion

The Rafter Runner is a prime example of how innovation can transform an everyday task into a streamlined, efficient process. By simplifying the complexities of ceiling utility and sprinkler tenting installations, the Rafter Runner saves both time and resources, allowing professionals to focus on what truly matters—completing projects quickly and to the highest standards.  Contact Auell Consulting, a product design consulting firm today to learn more about launching your product.

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