Exciting Launch: The B-Lax Lacrosse Resistance Band Hits the Market
The wait is over—the B-Lax Lacrosse Resistance Band has officially launched, bringing players of all ages a powerful new way to improve shot strength, accuracy, and confidence. This breakthrough training tool is designed to give lacrosse athletes the edge they need, whether they’re in the backyard, driveway, or at practice.
A Smarter Way to Train Lacrosse
The B-Lax Lacrosse Resistance Band uses resistance band technology to target the muscles and movements that matter most for the game. By strengthening core stability, grip, and upper-body coordination, it helps athletes fire harder shots, maintain better form, and build the muscle memory that translates directly onto the field. Designed for solo use, it’s the perfect solution for players who want to train anywhere, anytime—no wall or partner required.
Train Smarter, Play Stronger
The B-Lax Lacrosse Resistance Band was engineered to elevate every aspect of a player’s performance:
- Build Shot Power & Accuracy – Boost velocity and control by targeting the key shooting muscles through forward and backward resistance reps.
- Strengthen Core & Coordination – Develop balance, stability, and upper-body control, critical for generating explosive power and maintaining form.
- Maximize Grip & Leverage – Master the grip-it/push-pull “Rip-It” technique to fire more accurate, powerful shots with improved stick control.
- Train Anywhere – Perfect for solo workouts.
- For All Ages & Levels – Whether just learning fundamentals or sharpening advanced skills, the B-Lax Lacrosse Resistance Band builds confidence and performance for boys, girls, youth, and adults.
Auell Consulting: Leading Among Prototype Companies in Sports Product Innovation to Deliver the B-Lax Power Up Resistanace Band to Market
Behind every successful product is a team dedicated to turning vision into reality. The B-Lax team partnered with Auell Consulting , a leading product design and engineering consultancy, to bring the B-Lax Lacrosse Resistance Band from initial concept all the way through to a polished market-ready launch.
The collaboration spanned every stage of the development process, including:
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Creative Brainstorming
Translating a training challenge into a product concept that could deliver real results for lacrosse players.
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Prototyping & Testing
Developing and refining early models to ensure performance, durability, and usability.
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Logo & Branding Design
Crafting a distinct identity that connects with athletes and stands out in the market.
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Manufacturing Support
Creating 2D toleranced drawings, production-ready files, and a complete manufacturing package to ensure a smooth transition into mass production.
By providing hands-on expertise at every step, Auell Consulting demonstrated why it stands out among today’s top prototype companies—turning innovative ideas into products that perform, inspire, and succeed in the marketplace.
A Big Step for Lacrosse Training
The launch of the B-Lax Lacrosse Resistance Band represents more than just a new piece of equipment—it’s a milestone for lacrosse athletes who want to take control of their training. Designed to be lightweight, portable, and highly effective, it helps players at all levels build the strength and technique they need to perform with power and precision.
Available Now
The B-Lax Lacrosse Resistance Band is now available for purchase here. Whether you’re a beginner learning the fundamentals or an advanced athlete sharpening elite-level skills, the B-Lax Lacrosse Resistance Band is here to elevate your game.
Auell Consulting is a product design and engineering firm specializing in taking ideas from concept to commercialization. With expertise in brainstorming, prototyping, testing, and manufacturing support, Auell Consulting helps innovators and businesses turn creative visions into market-ready solutions. Recognized among trusted prototype companies, Auell Consulting provides the technical knowledge and hands-on guidance needed to successfully launch new products across a wide range of industries. Learn more about Auell Consulting here.



























